Brilliantly original audio
///// WHAT WE DO
At Dap Dip we specialise in developing, producing, publishing and promoting brilliantly original audio. By understanding their target audience, aims and ambitions, we guide podcasters and brands through the entire podcasting process, from developing the concept to seeing the finished podcast appear on all the major platforms.
///// THE PODCAST MARKET
Did you know that more than 10 million people in the UK listen to a podcast every week? That number has grown rapidly over the last few years and is set to continue doing so over the next decade. And because listeners actively choose to listen, coupled with the fact that they can do so while they work, travel, exercise or walk the dog, recent data shows they're much more engaged than they are with other media.
///// WHY START A PODCAST?
ENHANCE YOUR BRAND
A well-crafted, engaging podcast can greatly enhance your reputation within your area of expertise.
BUILD A COMMUNITY
Podcasting is a community-driven medium. The very best create a network of like-minded people who interact with each other and become more than listeners, they become fans.
Podcasts rank highly on Google so can significantly boost your appearance rate in customer searches.
REPURPOSE ACROSS MULTIPLE CHANNELS
Excerpts from each podcast episode can be sliced up into blog posts, videos and more for all of your social media channels.
///// HOW WE WORK
We'll spend time talking through your values, objectives and target audience. Once we understand all of those we'll work out the best podcast strategy for you.
Together we'll decide on the nuts and bolts of your podcast from the name, format and personnel, to the length of each episode, publication frequency and how and where you'll record.
Whether you're going to record remotely, in a studio or up a mountain, we can make sure you've got the right tools for the job and ensure every recording goes smoothly. We'll also handle mixing, editing and mastering each episode so your listeners get the highest quality audio experience on a consistent basis.
We can take care of hosting your podcast and distributing it to all the major platforms where it can reach millions of potential listeners, including Spotify, Apple and Amazon.
There are loads of specialised ways to effectively promote your podcast and we can guide you through them.
We can assess your current output, help you build your own in-house production set-up, or take on your whole project for you.
///// EXAMPLES OF OUR WORK
Less than a year after it launched, The Price of Football, which was created and produced by Dap Dip, had been listened to more than a million times and secured advertising deals with the likes of the Financial Times and Audi.
Now into its second season, Bootstrap Your Life, which features lessons on bootstrapping a business from Myprotein founder Oliver Cookson, is one of the top 25 entrepreneurship shows on Apple podcasts.
Huthwaite International used its short podcast series, Mastering Negotiations, to demonstrate its expertise and consolidate its credibility as a leader in its industry. Dap Dip devised the format, took care of all the production (including video), and came up with the successful social media marketing strategy.
///// OUR FOUNDER
Guy Kilty spent the best part of a decade presenting, producing and editing award-winning radio and podcasts at the BBC where, among other things, he talked teasmades with Tom Jones and Christmas shopping with Geraint Thomas. He now brings all of that experience and creativity to every Dap Dip project. Click here to read his blog.
©2020 Dap Dip Ltd