Brilliantly original audio

Walking the Walk, the new podcast from TalkTalk Group which Dap Dip is helping to produce, is a great example of how audio on-demand can really complement a company's brand and show customers and employees of the future how they operate behind the scenes.


In each episode, a TalkTalk employee tells their story, how they've got to where they are today and how, as an employer, TalkTalk is great for them.


This week they've put out three interviews to coincide with International Women's Day, highlighting the various ways that TalkTalk is striving to make its workplace as inclusive as possible.


#podcasting#brandedcontent#brandedpodcast#iwd2021


Listen here:

https://play.acast.com/s/walking-the-walk/


https://podcasts.apple.com/gb/podcast/walking-the-walk/id1552426356


https://open.spotify.com/show/5wV7y7qKixjRhDXbZtU0Up



Really interesting development from Apple today - it's ditching the word 'subscribe' from its podcast platform. Instead, as they are on Spotify and Audible and Amazon Music, listeners will be invited to 'follow' their favourite shows.


Many think this linguistic tweak could mean more people start listening - Tom Webster from Edison Research says 47% of people who don’t currently listen to podcasts think that 'subscribing’ to a podcast will cost money, describing it as a stone in the shoe of podcasting’s growth run.


He said: “Today, Apple, Spotify, and YouTube are the three most widely used services to play podcasts, and now the word Subscribe means ‘automatically download for free’ in exactly none of them. Podcasters will have no choice but to adapt their language accordingly or risk confusing listeners.”


So will listeners be more likely to 'follow' than they are to 'subscribe'? We'll have to wait and see...

It was great to work with The Skills Network on their new podcast, Switching Lanes, and to see the episodes go live throughout last week as part of National Careers Week.


Dap Dip was able to help with refining the concept, designing the logo, creating the scripts and episode structure, recording everyone remotely and then editing, mixing, mastering the trailer and episodes, before publishing them to all the major podcast platforms.


Switching Lanes provides a great resource for anyone thinking of changing career path. Have a listen using the links below...


Apple: https://lnkd.in/dvDRVwQ

Spotify: https://lnkd.in/d2F3bzX

Acast: https://lnkd.in/dRx_mjE