Brilliantly original audio

Just under 11 months ago, Kieran Maguire, Kevin Day and Dap Dip launched The Price of Football.

This month the podcast hit ONE MILLION downloads.

On top of that, we also started a sponsorship campaign with Audi.

It's an achievement we're all really proud of, and it just shows how successful a podcast can be in a pretty short space of time if you get the elements right and it caters successfully to a specific audience.


"Don’t start by asking how to build an audience for your podcast. Instead, ask how to build a podcast for your audience."

If you're thinking of starting a podcast - or you want to improve one you're already making - you need to read this article...


If you've ever wondered what can happen if you get your podcast concept, voices and format right, listen to this.

In October my podcast production company Dap Dip launched the Price of Football podcast with the brilliant Kieran Maguire and Kevin Day.

Just three months later we're getting close to 30,000 weekly listeners and generating monthly advertising revenue through a partnership with Acast.

Working out exactly what you want to say and how you want to say it - and, crucially, covering an angle on a subject that no-one else is covering - can lead to rapid growth.

Time to start thinking seriously about launching that podcast!