Don't underestimate how much digital content your podcast episodes can generate
Speaking to clients recently it struck me that one of the most under-rated aspects of branded podcasts is the huge amount of content each episode can generate for all of your digital channels.
From a single episode you can quickly and easily create blog posts and video clips that can be used on your company website, YouTube, Facebook, Twitter, Instagram, LinkedIn and more. AND they can be drip-fed out over time.
Many people think that once they've created their podcast episode and published it, that's where their content resides, but every episode they make can be repurposed into so much more.