The Secret to a Great Podcast
Updated: Dec 13, 2019
Thinking of creating a podcast for your company?
Good news. There's never been a better time to get started.
Just remember one crucial principle and you'll give yourself a much greater chance of building an audience.
Nobody wants to listen to a podcast about your company’s products and services.
However, thousands of people will listen to a podcast that gives them insight into an industry, or tells an interesting personal story, or outlines how to take the first steps into something new.
Being clear in your mind that your podcast is there to add value to the listener – not push your products – is the secret to success.