• Guy Kilty

The Three Pillars of Podcasting

If you're thinking of starting a podcast there are three big things you need to think through and decide upon before you even think about recording any audio.

First, you need a clear concept. What is your podcast about? Define that in a sentence and you’re most of the way there.

Second, you need a strong cast. Who are your key voices going to be? Are they experts in their field with an authentic voice and a passion for their subject? Lively, entertaining and credible voices will make your episodes stand out from the competition.

Finally, you need to define who your audience is likely to be and what value they will get from listening. Identify the type of people whose interest will be piqued by what you're offering and tailor your content to their needs.

Take the time to clarify those things and your podcast has a big chance of success, and you and your brand can become well-known and trusted within your sector. Hook listeners in now and create customers in years to come.

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